About Us
Packaging Must Move Both Products and Consumers
In an increasingly digital world, packaging is the place where the virtual meets real life. Food and beverages, personal care products, baby care items, and pet supplies may be shopped on-line or in stores, but they all require movement from point of origin to point of consumption. Entire distribution and fulfillment systems are configured to carry out this vital process, and packaging must be designed and built to facilitate these steps. We're here to guide and facilitate this effort alongside manufacturers, suppliers and brands.
How Do We Do It?
We start by building deep knowledge of our clients' product lines and commercial strategies. We add details about shipping, logistics and fulfillment, so clients can envision new opportunities for cost savings and added consumer value.
Then we bring our insight on the operations of major retailers and e-commerce companies gained over years of managing packaging systems and strategies. From global consumer products companies through the smallest challenger brands, we provide highly relevant guidance for everyone from packaging teams to senior leadership.
Who We Are
I brought Hudson Windsor to life after 25 years in packaging design, packaging manufacturing and retail. In my work with clients, I draw on extensive experience in merchandising, packaging operations and consumer packaged goods.
Prior to founding Hudson Windsor, I was Senior Director of Packaging for Walmart and was responsible for packaging design, execution and sourcing for the company’s largest global brands. We created a new visual look for over 7,000 individual retail items, bringing a national design standard to the Great Value, Spring Valley, Equate, Ol’ Roy and Parents’ Choice brands across multiple packaging materials and formats.